As an SEO expert, one of the biggest challenges you would face in business is that a lot of people you are targeting in the market do not know that they can use these services to better their businesses.
For the few people who use SEO services, the competition is really stiff since a lot of people are now coming out to offer SEO services similar to yours. This makes it hard to sell, especially if you are just starting out.
If you’re a newcomer to the SEO industry, all is not lost for you. In this article, you will get valuable tips you can use to attract more sales to your SEO firm.
1. Improve The Value of Your Services
If you want to do well with your sales, do not promise what you cannot deliver. Let your clients know what services you can offer them and offer them with excellence. Additionally, avoid giving clients a guarantee. The client will lose trust in your business if you cannot deliver what you said you will. Rather, you should give them realistic expectations.
If you fail to deliver what you guarantee, you will not just lose this one client, but many potential clients who will read the reviews. Make reasonable guarantees on things such as the amount of time you will spend on the job. Practice honesty with your clients all the time. Be transparent with the charges and avoid the strategy of hidden charges. Have a straight forward price of an SEO firm.
2. Cold Emailing
This is a marketing strategy that will help boost your sales. You should send out emails with your corporate email address and not Gmail or other free email service providers. The email should have your contact number, a logo, and a signature. Despite this being a good marketing strategy, most emails don’t get read, as they are seen as unsolicited and immediately get trashed. You need to ensure that your emails are read by your potential clients. Learn the techniques that will make your emails stand out from the rest. If you perfect writing great emails, it will help improve your sales.
3. Provide Previous Client Testimonials
To build trust with your potential clients, you must show them previous testimonials from your clients. If possible, you can provide the contacts of these clients. Most people are encouraged to go for services from businesses with positive reviews. Providing examples and the testimonials of your services show your competence and experience in providing these services.
4. Price Your Services Reasonably
Clients will shy away from your services if your services are too expensive. The price of an SEO firm should not be too high. Set reasonable prices but do not undercharge for your services either. Clients might consider your services low quality if you undercharge. Therefore, you have to strike a balance. If you may, compare your prices with those of your competitors and if you want to make your prices a lot higher than theirs, then you have to provide more value.
5. Use Case Studies, Statistics, and Expert Quotes when Pitching
Use SEO case studies to make presentations to your potential clients. Using statistics and expert quotes when you are pitching your clients make you come off as a professional because such information if from credible sources adds authority, credibility, and authority to your pitches. Remember that clients want to work with people who know what they are doing.
There are many more ways you can learn and use to promote your SEO services sales. But if you apply these basic strategies, you will stand above the competition.