Move over Kylie Jenner, your record for the most liked photo ever on Instagram has been beaten… by a random photo of an egg.
On January 4th, the photo appeared under the account @world_record_egg, with their aim being clear from the beginning. The photo’s description reading “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this ”
The egg photo quickly went viral and has so far amassed over 40 million likes, smashing Kylie Jenner’s record. Check out the photo below.
The creator of the account tells ABC “While doing dry January I was sitting at home reading an article online about the top 20 Instagram posts of 2018. I thought it would be an interesting experiment to try and beat the record with something as basic as possible.”
“[T]he internet is amazing. But it wasn’t me that achieved it, it was the Egg Gang. I guess it’s also a comment on celebrity culture and how fragile and easily cracked it is (pun intended). But really I just thought it would be funny if something as simple as an egg could take the crown.”