When it comes to perception, colours are almost as important as shapes. It is scientifically proven that some hues can trigger vivid memories and emotions, while others are able to completely change the way an object is perceived.
Therefore, no matter if you're designing a logo, a website or an entire product line, you should be familiar with psychology of colour and know how to choose tints that will best suit your needs.
RIPT Apparel put together a great infographic that explains the theory of colour and suggests the best applications for your favourite colours.
Its simple layout makes for easy reading, which means that you can save the infographic on your hard drive and come back to it whenever you will need advice on choosing a colour scheme.