Packaging plays an important role in the way we perceive certain products and brands. When we see a small red can with white script style writing, we immediately know it's Coca-Cola. The same goes for the great famous fashion brands, logos of which are known to almost any person on the face of Earth. But have you ever wondered what our shopping experience would be like if Versace, Prada, and Ferrari made everyday groceries instead of premium shoes, clothes, and cars?
Paddy Mergui, an Israel artist, has and came up with a very creative answer. In the beautiful "What is Wheat is Wheat” series, the designer is exploring the subject of changes in the field of visual communication through packaging. Below you can see outwardly casual objects like yoghurt, milk, and flour carrying emblems of the most famous brands in the world. We believe the artist has a point - a beautifully designed butter by Bulgari or a minimal carton box with Apple's distinctive logo have a different sound than their ordinary counterparts. By changing colours and adding a logo, Paddy Mergui managed to create a whole new meaning of image for both brands and products.
Check out the gallery for one-of-kind Ferrari pasta, Burberry's ramen noodles, Chanel's milk powder, and many other fascinating aberrations.