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Is This The Most Boring Ad Ever? - UltraLinx

Is This The Most Boring Ad Ever?

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Is This The Most Boring Ad Ever?

Leica very recently announced the new Leica T, an absolutely beautifully minimal mirrorless camera which is priced much lower than its other models, and is aimed at more of the mainstream consumer who appreciates craftsmanship and the little details.

Along with the announcement they also released what many might find the most boring ad ever. This 45 minute ad simple records the whole process of the body of a Leica T being polished by hand by a skilled professional. If you're one to appreciate obsessive craftsmanship, you may instead really enjoy the ad.