We are so used to seeing ads in newspapers we read and television we watch that we no longer actually see them. Thus, creative agencies have to double their effort in order to make sure we will receive the message they send. To achieve that, they have invented ambient advertising, a brilliant and simple method that blends ads into our surroundings or products we use on a daily basis.
Ambient ads are expensive, but many companies decide to use them as it helps their products to differentiate. The ads are designed to make us stop for a second, smile, think, and maybe have some fun. They use various techniques to capture our attention and take advantage of existing elements of the landscape to surprise us with cleverness and flair. Eager to see how cool they are? See below for random selection of creative and uncanny ambient ads.
Two great ambient ads for LG and Pepsi products.