A beautiful landing page is part of the success of major websites all across the world. Landing pages serve as an introduction to the actual site and they often are used to explain exactly what their site is about. They also drive sign ups, social media fans, and a wider audience for the site.
Today I would like to share with you the importance of clever copywriting. By utilizing bold, eccentric tag lines, websites are able to capture a users attention and explain their site in one quick line of text. Here are a bunch of examples followed with tips and advice to help landing page designers work with copywriters to creative some clever tag lines and capture the users attention right away!
Soft Facade leads with a subtle tagline, but they keep it simple. Sometimes it is important to stay vanilla, and just explain exactly what you do. Soft Facade does a wonderful job of doing just that.
Blitz Digital Agency takes a slightly different approach. They lead with a bold line that shows their care for what they do. They then follow with a line explaining a bit more about what they do. If that wasn't enough they also share a video displaying their talents. Sometimes word's don't do enough justice, so consider using a video or graphic to describe your company and your goals.
Teehan + Lax tells exactly what their goals are right off the bat. They lead with a helpful line sharing their expertise and then follow with projects, examples, and case studies to show their success. Interested in an absolutely incredible case story or two? They know what they're doing.
With Mailchimp's beautiful website redesign came an incredible new landing page. They lead with the simplest, but boldest of statements: Send BetterEmail. They are confident that with their software they are able to help you achieve this. Bold tag lines like these are what truly capture the users attention.
Squarespace leads with an epic carousel of 7 wonderful stories all identical to this one. They share a telling tag line with beautiful images and a call to action to get started. This approach is wildly successful in sharing the environment of what your site can express, and Squarespace does a great job of landing pages with their redesign.
Shopify uses simple, readable tag lines to describe their product and their goal. Followed by a simple sign up, this landing page is sure to be successful for interested customers.
Wix Website Creator describes their service with bold text followed by some statistics and success stories. They also share how easy their service is to appeal to less code friendly users. Finally by utilizing words like free and easy they can appeal to various audiences who may be looking to save money or time.
Code School aims to help you learn by doing. This simple statement is, in 3 words, a statement to sum up their goals. They aim to help you go from beginner to expert through video lessons, challenges, and other brilliant exercises. I think Code School does a great job of explaining and enticing users with their site.
Spotify shares a friendly tag line stating they have music for every moment.Behind this they have awesome videos going to visually describe this. This is an interesting angle to the music market, but is sure to be a valid, strong approach.
Rdio also has a beautiful landing page. They share two simple tag lines, discover musicand start listening free. Notice that both Spotify and Rdio utilize the word free within their landing page to entice users to test their product, even if they aren't ready to spend any money. This is a great way to get users, so that later on they can switch them to paying customers by winning their trust and love for the product.
Mixpanel utilizes powerful words to capture the customers attention. They follow with brilliant stories and case studies to bake those words up, thus making for a great landing page.
Treehouse takes pride in the fact that they can offer a better way to learn technology. This simple, but effective copywriting goes a long way to describe their business and what they offer.
Collective Ray highlights their main focus in bright yellow to emphasize it. They have a clean and simple header with a clear message of their services thus telling potential clients exactly what they can do.
Upon viewing all of these wonderfully designed landing pages, you will notice some common themes. Products always offer a simple description of what they offer with the occasional bold claim and descriptive words like freeand easy. While design agencies that offer services often make simple claims stating exactly what it is they can bring to the table. Keep this in mind with your landing page and consider our other landing page tips and you are off to a pretty good start!
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