Rumours of and Apple Radio Service have been looming for a little while now. Well today at WWDC, those rumors came true. iTunes Radio, similar to that of pandora or rdio, displays a beautiful radio and music streaming service that takes into account your own, personal taste in music. With features like, "never play again", you decide what music is played, and what genres best cater your interests.
A few other features include instant purchase of songs through iTunes, supported track skipping, and a whole slew of other features.
The all new iTunes Radio is set to be released sometime this fall for only US users initially. It is set to spread across the world at a later date.