IllumiRoom is a new project that turns your living room into a gaming environment. A wide angle projector displays images on to your furniture to extend the game out of the TV.
IllumiRoom can transform the room and provide illusions which can trick your eyes into thinking the room is moving. It can do things like extend the field of view, amplify gunfire and explosions, or create a whole new virtual reality.
I've got to say, this thing looks bloody amazing and would go very well with games like Battlefield and Call of Duty. It will be integrated with the Xbox 720, coming directly out of the Microsoft Research labs.
It may not be as powerful as the Oculus Rift but then again the Oculus Rift can only be enjoyed by one person at a time. IllumiRoom can be enjoyed socially with friends and family.