Amazon's Kindle line is their most popular line of products on the site. Their Paperwhite model is one of their latest products. The US have already had the product for a while and it has glowing reviews from customers and many other gadgets review blogs.
It is easily one of the best e-book readers using technology whereby you can use the sunlight to read and has illumination for night time reading. It has an amazing 8-week battery life so you don't have to keep worrying about charging it like a phone. You can easily take it on holiday without having to take a charger.
It can hold up to 1100 books, has WiFi for easy download of books and all titles are usually £3.99 or less.
There are 2 versions available for the UK market, the normal WiFi version (£109) and a 3G version £169).
You can pre-order one now and should expect it on the 25th of October.