There are thousands of TV channels out there all wanting to get as many viewers as they possibly can. When launching a new channel it can be highly difficult to get off the ground and acquire a viewer ship. TNT TV a new channel which launched in Belgium have gone down a different route in advertising their channel by creating a viral ad. The viral ad has amazingly received nearly 11 million views in 3 days. This is how advertising should work. They didn't even put their name in the video title, and simply called it "A DRAMATIC SURPRISE ON A QUIET SQUARE" in caps. It's an amazing piece of marketing because people are more likely to be drawn to something that has a generic name than a specific name like "Advertisement for TNT TV".