Over the recent years inbound marketing has been rising sharply due to consumer changes and trends. Inbound marketing is a lot more consumer friendly and leads to a lot better conversion rate than outbound marketing. One of the most effective way of inbound marketing is through social media. Companies will produce content such as blogs and videos, if consumers find it interesting they will share it with people. This "word of mouth" kind of action is a lot more trusted when it comes from friends or people you trust. Check out the infographic to learn more.