As online competition continues to grow, marketers must adapt themselves with the latest Google SERP features and top SEO trends to rank their websites in 2020.
To stay ahead of your competitors, you need to plan your SEO strategy for 2020 in advance.
Here are the 6 biggest SEO trends you need to know to outrank your competitors in 2020.
1 - Voice Search
With the growing use of voice-enabled devices, voice searches are becoming popular among internet users. Around 30% of all searches will be done without a screen in 2020. Voice searches done on mobile devices are also on the rise.
Voice search will bring a major change in the way people interact with brands online. Therefore, it is important to optimize your website for voice search
Voice searches are longer and more conversational than text searches. These searches mainly consist of question words such as “How”, “What”, etc.
Focus on these things to get ready for voice search.
- Make your website mobile-friendly
- Optimize for question-based/conversational and long-tail keywords
- Adapt your content strategy to rank on the featured snippets
- Create question-based FAQ pages
- Use Structured Data (Schema) Markup
Researching current featured snippets trends and the way people speak to find your business online can help you optimize your website for voice search in a better way.
2 - Dwell Time and CTR
Dwell time is the amount of time a person spends on a particular page of your website after they’ve clicked on it on the search results page, but before they go back to the SERP.
CTR (click-through-rate) is the ratio of the number of clicks your website receives to the number of times it’s viewed on search engine results page or email. Dwell time and CTR combined will matter a lot to the success of your SEO efforts in 2020.
Higher dwell time indicates that the page has all the information a user is looking for. Having videos on a page will help you increase the dwell time of the site because people are more interested in watching videos as opposed to reading the text. For example, online grocery stores, Mercato uses video in its home page and this plays a crucial role in increasing the dwell time of the site.
The best way to increase CTR is by optimizing your content title and meta descriptions. Additionally, getting good reviews from third-party review sites can also help you increase your CTR.
3 - Quality and Quantity of Direct Traffic
If you’re an SEO professional you would know that the quality and quantity of your direct traffic does not affect SEO directly but it does affect your website’s ranking indirectly.
Just so we’re clear, direct traffic is referred to the number of users who visit your website by entering your URL directly into their browser or using a bookmark (not through search engines or social media or other websites).
Sites having a lot of direct traffic are considered quality sites, which can influence the site’s ranking on SERPs. Moreover, the quality of the traffic should be genuine. You need to keep an eye on the quality of traffic via tools like Google Analytics.
4 - Site Speed
No matter how good your website’s design is or how good your content is, none of that matters if your website doesn’t load fast. According to a survey by Unbounce, 32.9% of visitors wait only for 4 to 6 seconds before abandoning a page while only 5.3% of them wait for 11 to 13 seconds.
Besides, pages that load within 2 seconds have an average bounce rate of 9% whereas pages that take 5 seconds to load have an average bounce rate of 38%. A high bounce rate indicates consumers are unable to find what they’re looking for. There could be a lot of reasons for a high bounce rate including slow loading speed and complex site structure.
As a result, Google will stop displaying your website for search queries in which you have a high bounce rate. Therefore, optimizing the website’s speed has become more important than ever. One of the best ways to improve your site speed is by using a VPN (Virtual Private Network).
VPNs power to increase site load speed is often overlooked. VPNs store copies of your website on multiple locations globally. When a user tries to visit your website, a VPN will deliver the copy from the nearest location, reducing the page load time. VPNpro provides the best advice to choose the perfect VPN depending on your exact business needs.
5 - Mobile-First Indexing
As the name suggests, mobile-first indexing means that Google will now be indexing your website’s mobile version first and will determine your ranking accordingly.
In order to prepare yourself for mobile-first indexing ensure that your website has the following characteristics:
- Responsive design
- Easy navigation on a mobile device
- Fast loading speed on a mobile device
- Optimized Metadata for mobile devices
- XML and sitemaps are accessible from the mobile version of your site
Additionally, make sure that your mobile visitors have the same great content experience that your desktop visitors are having.
6 - Semantic Search and Intent Optimization
Semantic search refers to understanding the searcher’s intent to deliver the most relevant results. Google has switched its focus from keywords to semantic search so the consumers have the best possible user experience.
Therefore, it is important to create content that answers the searcher’s queries. Use tools like Answer the Public or Buzzsumo’s Question Analyzer to figure out the questions people are using when searching for something related to your business. Create new content based on those keywords/phrases and optimize your existing content for user intent.
When it comes to SEO, change is the only constant. As a marketer, you need to stay updated with the latest SEO trends to plan your marketing strategy accordingly.
With 2020 approaching we have voice search dominating the way people search. Site speed, dwell time, and CTR is going to play a crucial role in influencing a website’s ranking. At the same time, it is important to consider mobile-first indexing and search intent optimization.