In this day and age, we recognise brands simply by their colours so easily, we're so used to seeing these super-brands every day of our lives that it's second nature to recognise them instantly. So how much of a difference would it make if the colour schemes of famous brands and their rivals were mixed around? Brazilian graphic designer Paula Rupolo explores how we associate certain colour schemes with a given brand or company by mixing them up with their rival's colours.
Check out her project below.
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