When Apple announced the all-new Mac Pro at this year's WWDC conference, as-well-as talking about the hefty price-tag, fans couldn't help but liken the new device to a cheese grater.
While it's packed with some mind-blowing specs and a price tag to match, the internet concentrated more on trolling Apple over the cheese grater likeness - even to the point where IKEA joined in, taking the opportunity to troll Apple while also advertising their $2.30 cheese grater. Check out the ad below.
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