The Danish beer brand Carlsberg is famous around the world and has an internationally recognized logo and branding. Scandinavian design agency Kontrapunkt designed an all-black can—even the top is black—to convey a moody, dark brew, and to give the brand as a whole a more minimal, sleek vibe.
The new design aims to create a visual connection with the brand name and help the beer stand out amongst cans with regular aluminium tops or more intricate designs.
What do you think of the new look?
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