Genius Photographer Creates Optical Illusions To Promote Pet Adoption

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Using clever lighting and framing techniques photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign promoting their adoption event. Not only is it a simple yet brilliantly creative idea, but it's also been extremely effective - the attendance of the event went up by 150% and lead to 42 adoptions. Marketing done right.

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