Adidas' World Cup Typeface Has Caused Mass Confusion - UltraLinx

Adidas' World Cup Typeface Has Caused Mass Confusion

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World Cup kits are often a big talking point of the world's most-watched sports tournament. But rarely are the fonts on the back of the kits as talked about as much as they are this year.

Adidas has chosen a square style typeface inspired by Cyrillic alphabets, where the sharp 90-degree angles are proving to be incredibly confusing.

This was sparked off by a photo of Julian Draxler’s football jersey putting the spotlight on the unique font by @sportsfonts_com:

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As you can see, it's not exactly the most legible typeface in the world. Scroll down for some reactions to the tweet and other Adidas kits.

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