If a logo is done right, it sticks in your memory and becomes instantly recognizable. So you'd think people would be able to relay global brands' logos such as Apple, Starbucks, Adidas, and Burger King, without hesitation. That's certainly not the case.
Custom signage firm Signs.com put together a rather intriguing experiment that asked 150 Americans between 20 and 70-years-old to draw 10 famous logos from memory, and the result is fascinating. Check out the experiment below and head to the bottom to see which logos are the most memorable.
Want some exclusive content? Join the UltraLinx mailing list here.