Nat Geo’s Clever Ads Fuse Predator and Prey Using Negative Space

To promote its Destination Wild series, Nat Geo released a series of ads that subtly show predator and prey within single illustrations using negative space. Created by Estonia-based advertising agency Rocket Yard, the ads contain a rabbit and an eagle, a seal and a polar bear, and a squid and sperm whale, all fused in the same images. Check out the ads below.

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