How Apple’s Latest Ad Was Made With Practical Effects, Not CGI

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Last month we showed you Apple's latest ad directed by Spike Jonze and starring FKA Twigz in a 4-minute short film. Today, we bring you some behind the scenes footage of how the ad was made, and if you've seen the short film, you'll be surprised to know how little CGI was used. Head to AdWeek for the full article

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