Every December PANTONE releases their hotly anticipated ‘Color Of The Year’, and they’ve just released their colour for 2018.
‘Ultra Violet’ or ‘PANTONE 18-3838 TCX’ is the colour that will supposedly be everywhere once the new year kicks in.
PANTONE stated: “‘Ultra Violet’ communicates originality, ingenuity, and visionary thinking that points us towards the future,” in a press release.
Creatives, let us know what you think about the new ‘Color Of The Year’ in the comments below.
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Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet