Understanding Why Some Web Designs Make Video Content More Effective

Author:
Publish date:
Social count:
7

Odds are you’re fully aware that there are many factors that can affect how effective your video content is at achieving its goals. Most of those factors involve the video itself and its topic, quality, approach, and other factors. However there are other elements at play as well, and one that is often overlooked is the influence that web design has on video content.

If you think about it, it should be obvious that web design has a key part to play in how effective your video content will be. After all it is what determines how your video will appear in the context of the website and all the other elements that it contains.

To be more specific, there are several ways in which web designs can make video content more effective:

  • Prominence

A web design that places videos in a prominent position and elevates them so that they are the first thing that visitors focus on is generally able to make video content far more effective. Ideally that means the video should be located above the fold, and occupy a position right below the headline.

  • Clutter

Having a cluttered web design is the bane of video content, as it will not only cause the website to look messy, but also distract and divert attention from the video itself. The clutter of a web design is affected not only by the number of elements, but also how they are placed and the spacing between them.

  • Relevance

Placing design elements that are relevant to the video is important as it will act in conjunction with the call to action to improve conversions. A typical example of this is the location of any links or buttons that are referenced in the call to action – that ideally should be right below or beside the video in question.

Based on the factors listed above, you should be able to appreciate how web design plays an integral part in determining the effectiveness of your video content. In fact, you should even be able to improve your web design and optimize it for videos.

Aside from that however, it is important that you’re able to record videos – either using a digital camera or smartphone, or even screen capture on your computer. Assuming you want to do the latter, Movavi Screen Capture Studio will help provide you with everything you need.

scs 3

Being a capable screen recorder, Movavi Screen Capture Studio will let you easily record any footage whatsoever from your computer’s screen. With its built-in editor you can then cut and join video segments, enhance the video quality, apply special effects, add captions, insert audio tracks, and much more.

In short Movavi Screen Capture Studio will let you create high quality and professional-looking video content for your website. When you couple that content with the improvements that you make to your web design, you should be able to both your engagement levels and conversion rates for your website.

scs 4