These 'Environmentally Friendly' Logos Actually Look Better Than The Originals

Author:
Publish date:
Social count:
172

Can you imagine how many times a brand, take McDonald's for example, has to use their logo, whether it be on their vast amount of products, advertising, and everything else - well, there's a price to pay for this, financially, but more so ecologically

As you can see below, there's a pretty simple way to reduce these costs by using less ink. The idea, titled EcoBranding is an experiment aimed at making brands more environmentally friendly while at the same time, saving millions of dollars each year in printing costs. How do you think they compare to the originals?

Read Also: If You're A Designer You Need To Be Subscribed To These 8 YouTube Channels

less-ink-ecobranding-logo-design-4-59bf73cb3f18f__700

EcoBranding aims to reduce that cost by using less ink in logos saving millions in production costs each year.

less-ink-ecobranding-logo-design-2-59bf73c816c7d__700

EcoBranding redesigns logos to save on printing assets while also selecting typography and colours that minimize the amount of ink and paper needed.

less-ink-ecobranding-logo-design-3-59bf73c973fdd__700
less-ink-ecobranding-logo-design-8-59bf73c0cc91f__700
less-ink-ecobranding-logo-design-10-59bf73c3ea4c7__700
less-ink-ecobranding-logo-design-59bf751bd3d63__700
less-ink-ecobranding-logo-design-9-59bf73c2605b9__700
less-ink-ecobranding-logo-design-7-59bf73bf61afd__700
less-ink-ecobranding-logo-design-5-59bf73cd0a88e__700
less-ink-ecobranding-logo-design-1-59bf73c660f92__700
less-ink-ecobranding-logo-design-59bf7859e6595__700
less-ink-ecobranding-logo-design-59bf77f544950__700