Lego’s New Print Ads Show Kids Literally Building Their Future

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Lego has been known to make some of the most innovative advertisements in the past, and this series of prints by Ogilvy Bangkok proves exactly why their ad game is on point. 

The project, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally building their future selves from the inside, out of Lego.

Ogilvy Thailand tell AdFreak: “Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life,”