After nearly 50 years, the NBA has revealed a refreshing new logo that will be used across its merchandise and digital channels.
As predicted, the core logo will stay essentially the same, however, the colours will change to a slightly deeper red and blue, while also featuring a new customized font called 'Action' designed by Erik van Blokland.
Although the overall changes are quite minimal, and the NBA has always had a very well designed logo, it's good to see that even the biggest companies aren't afraid to mix it up a bit.
The logo will be seen on apparels, uniforms, and equipment after the 2017-2018 NBA season.
The NBA has changed its logo for the first time in 48 years. Here's a comparison with the old one.
Here's how the new logo will look.