If you ever want to get people to do something they probably don't want to do, there seems to be one simple trick that will work no matter what; have them go through terms and conditions.
In a prank set up by public WiFi provider 'Purple' to highlight "lack of customer awareness" they snuck in a clause into their terms that went over the heads of 22,000 users.
In exchange for free WiFi these 22,000 people unwittingly agreed to the following terms:
“The user may be required, at Purple’s discretion, to carry out 1,000 hours of community service. This may include the following: Cleansing local parks of animal waste. Providing hugs to stray cats and dogs. Manually relieving sewer blockages. Cleaning portable lavatories at local festivals and events. Painting snail shells to brighten up their existence. Scraping chewing gum off the streets.”
During the 2 week experiment, just one person spotted the term, and as a result won a prize.
It certainly proves how much more we need to check what we're agreeing to. Do you think we should be more vigilant when reading terms and conditions?