Apple's New Simplistic Ads Show You Why You Should Be Moving To iPhone

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If you're an owner of anything but an iPhone, Apple wants you to know how easy it is to switch to them, and they've shown that (kind of) in these five colourful and simplistic new ads.

Each one takes a bit of a different approach to advertising, using mini metaphors to highlight a particular iPhone feature. If you're thinking about making the move to iOS, let Apple do the convincing below.

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