What Makes A Truly Great Logo?

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Renowned graphic designer and author Michael Beirut sat down with Vox to discuss what makes a truly great logo. They cover the three main types of logos - the wordmark, the pictorial logo, and abstract iconography, they then introduce a fourth type called the logo system, which includes examples such as Google's doodles and MTV's ever-changing logo.

Check the video out below and tell us what you think in the comments. It's a pretty good watch.