What's Really Behind These 'Flawless' Instagram Photos?

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Log on to Instagram and we're inundated with flawless photos with just the right composition, perfect filter use, and an effortless end product. However British designer and retailer Wren Kitchens, aims to prove that it's not so effortless as you might think behind-the-scenes with its new campaign titled 'A Kitchen Lived In: Perception vs Reality'.

The campaign aims to lift the pressure off of parents who follow food or parenting bloggers who seem to have it all quite easy. It's a great idea, and doesn't just apply to that niche, not everything is always as it seems on Instagram.

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