Memac Ogilvy and Mather has come up with an incredibly clever campaign for Ikea Saudi Arabia. The ads aim to show just how cheap their products are by displaying them on their money equivalent of everyday items such as coffee cups, pizza boxes and toothpaste tubes. The aim is to convey affordability, and rarely do you ever see companies do it as well as this.
Note that the prices are in Saudi riyal not dollars. There is approximately 3.75 SR to $1.
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