The World's Most Expensive Typeface

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Lexicon is a serif font originally created by Dutch designer Bram de Does, and most recently published by The Enschedé Font Foundry (TEFF). It's a beautiful typeface, whether it deserves its huge $4,996 is a completely different question.

So is it worth it? Well it depends really, would I ever pay the best part of $5,000 for a typeface, no. However to companies that spend millions of dollars per year on marketing, spending five grand on a typeface that's going to fit their branding perfectly really isn't that much of a big deal.

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Most typefaces nowadays price their fonts cheaply to make their product more accessible to the masses, and in turn hopefully get more sales. Lexicon however takes the complete opposite approach - they price their product at a much higher rate to only cater to people who place an extremely high value on typefaces, and in turn make their typeface more exclusive.

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