The Strategy For Designing A Perfect Logo

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Yesterday we showed you an infographic on Brilliant Tips On Typography For Web Design by Design Mantic, well today we've got an equally interesting infographic from them explaining the strategy for a designing a perfect logo.

Taking reference from huge brands such as Nike, Google, and Apple you already know it's worth a read. It's common knowledge that your logo not only should be appealing, but it should also have a lasting impression and convey your brand clearly, but what what else should we be thinking when creating a logo?