5 Minimalist Animations that Convey Big Ideas

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Why is minimalism so popular? Simply put, it's because it strips back the stuff that doesn't have to be there and solely focuses on what should be there.

When artists, designers or companies use animation to try and convey their message they have the almost-impossible job of balancing detail and simplicity. Here are 5 animations that have nailed it, courtesy of Visual News.

Apple - Intention

Traveling Lights

The Editor

Queue The Cowboy