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Logos should easily be the most recognizable part of a company’s brand, memorable and well-designed.
If we take a look at the evolution of some of the biggest company’s logos over the years, it’s easy to see why they’re at the top of their industry and why their brands are so recognizable.
On the other hand, looking at some of them – it’s quite surprising that they ever sold anything – I’m looking at you 1970’s Apple.
Related: 40 Logos With Hidden Messages