World Food Programme

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World Food Programme

People suffering from hunger don’t often make the front page. Today there are 805 million undernourished people in the world. That means one in nine people do not get enough food to be healthy and lead an active life.

The good news is that hunger is entirely solvable. There is enough food in the world to feed everyone and no scientific breakthroughs are needed. Today’s knowledge, tools and policies, combined with political will, can solve the problem.

Forsman & Bodenfors agency created a campaign - 805 Million Names. To help all the people in the world to fight against the hunger. They asked Zlatan Ibrahimovic, football superstar to help them.

On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.

Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.

UltraLinx is also inviting you to join in the fight against the hunger. Read more about this project in Behance and in the official website of World Food Programme.

Here are all names Zlatan covered his body:

World Food Programme

World Food Programme

World Food Programme

World Food Programme

How it looked during the game:

World Food Programme

World Food Programme

World Food Programme