Just like book covers, labels are very important elements of product packaging. They communicate with customers directly using shapes, fabrics, graphics, and typography.
The perfect label must catch the eye, tell everything there’s to know about the product, and convince him or her to put it in the basket – all that over a very short period of time, during which customers decide what they want to buy.
It’s up to a designer to come up with a way to achieve that result. There are many different ideas, some of which I am presenting you with today. Below you will find a compilation of 30 beautiful and fresh label designs.
No matter what type of packaging you’re currently working with – jars, boxes or bottles – I hope you will find them inspiring.