Some will think designing a logo is an easy process but as most designers know it can be a tough and long journey. There is a lot that goes into designing a logo and you will rarely ever get the first design right. The logo design process is all about tens of hundreds of iterations, trying different styles, shapes, text and colours.
Aaron Draplin, a very well respected designer, has teamed up with Lynda.com to produce an awesome 15 minute video that shows the logo design process. It's a fantastic form of inspiration and a great way to improve your design process if you're a design.