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The Pantone Hotel - UltraLinx

The Pantone Hotel

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The Pantone Hotel

In addition to their mother tongue and a couple of others, many designers speak the language of Pantone - a standardized colour reproduction system invented in the 50s. It has changed the printing industry back then and even now is an essential part of every graphics and industrial designer's job. Pantone's palette is insanely helpful, but what would the world look like if everything was defined by it?

The company has an answer, but in a compact form. As a part of its Universe brand campaign, Pantone has hired architect Olivier Hannaert, interior designer Michael Penneman, and photographer Victor Levy to create a one-of-kind hotel where all colours would be taken from Pantone's palette. Moreover, even everyday objects like mugs and chairs would have labels with appropriate codes on them.

Without a shadow of a doubt, the team did a great job. The hotel was built in Brussels, Belgium, and attracts colour lovers from all around the world. If you're a fan of a specific tint, chances are the hotel has a room dedicated to it. You can book an all-orange chamber or a mixed one, where samples of colours used in decor are hanged on the walls like paintings.

Check out the gallery below for a series of photographs of the Pantone Hotel, but beware - they're extremely colourful.

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel

The Pantone Hotel