Samsung has become a love or hate brand but there's no ignoring its place in a variety of markets, especially consumer electronics. Would this rebrand change the way people look at Samsung?
Andrew Kim did a rebranding concept for Microsoft, which ended up landing him a job at the Xbox division. Aziz Firat has done a similar rebranding concept but this time for Samsung. Aziz wanted to unify the brand and create an icon that can be used anywhere. He says he wanted to keep it simple but also give off a sense of quality.
It looks as though a lot of work was put into this concept but whether it's something that'd work we'll leave for you to judge.