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Apple's Early Product Prototypes

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Apple's Early Product Prototypes

Back in the '80s Steve Jobs asked Hartmut Esslinger, the founder of the legendary Frog Design studio, to create a bold new design language for the upcoming product line for Apple, but he didn't know their partnership would be so fruitful. Over the years, Esslinger and his team designed hundreds of prototypes, many of which have never seen daylight. Until now.

In his new book, "Keep It Simple", Hartmut Esslinger recounts his collaboration with Steve Jobs and reveals many incredible prototypes Frog Design has assembled for Apple. It seems that Steve Jobs was thinking ahead of his time long before Apple became one of the most valuable companies in the world and built a brand image that is most often associated with creativity, quality, and luxury. It turns out that even the iPhone is not an invention of the 2000s and Frog Design conceived the idea of it over thirty years ago.

The device, then tentatively named Apple Phone, looked very different from the iPhone. It was a clamshell cell phone without a trace of a display of any kind. Instead, it had a large earpiece, a microphone, slightly rotated narrow buttons, and a colourful Apple logo on the lid. Apart from the Apple Phone, Esslinger's book sheds some light on other secret projects, including a wrist-mounted phone, headphones, tablets, mouses, and computers in any shape or form.

Check out the gallery below for the most intriguing (but also weird) artifacts of Apple's past.

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

Apple's Early Product Prototypes

via The Verge