Cyanogen Inc, the company behind one of the world's most popular custom ROMs available for Android devices, unveiled today a fresh new logo and branding design that showcases its most essential values.
The concept of Cyanogen Inc's new visual identity has been divided in three chapters, each telling a different story and explaining the hallmarks of the company's mission.
The first, Choice, is based on the idea of freedom of choice. Whether it is the freedom to select the OS on your mobile devices or customize it as you see fit, Canogen Inc promises to never limit your options.
Second chapter, Community, refers to Cid - Cyanogen Mod's characteristic mascot that you might've seen a couple of times in your phone's boot animation. Cyanogen Inc states that this playful, and sometimes mischievous, creature is not going anywhere and belongs to the community, not the company. Cid does not appear in the new logo, but will continue to be an icon of the software.
A Deeper Meaning is the third and last chapter of the story Cyanogen Inc's is trying to tell through its new visual identity. It directly refers to the logo and states that the letter "C", used as a foundation for its design, was chosen to symbolize the name of the company as well as bring together Cyanogen Inc and community. The distinctive shape of the logo resembles a tool and was designed to invoke the concept of building and tightening the screws as you work hard on a project.
Additionally, the shape gives the logo a dynamic look and feel and semantics of its elements refers to customization, security, and open-source nature of the software. Colours are important, too. While gray signifies nautrality (and a promise not to interfere with the freedom of choice), azure blue generates the impression of productivity and security.
Do you like Cyanogen Inc's new logo? If you were to design it, what would it look like?