Print may slowly be giving way to television and Internet, but it is still one of the most powerful advertising mediums. Millions of people from all around the world cannot imagine to start their day without the usual combination of freshly brewed coffee and newspaper. With such a large audience and endless possibilities it offers, print is very important to advertisers, but since readers have grown accustomed to seeing ads in their favourite magazines, they do not actually pay attention to them anymore.
Therefore, for an ad to be successful, it needs to immerse a reader in a blink of an eye. Cleverly designed ads intrigue, create associations, awake memories or evoke emotions such as happiness or fear (however that is rather risky). They also take advantage of features and form of paper magazines to produce an enticing experience that will make a reader stop flipping pages for a second, think, and - hopefully - memorize an advertised product.
Whether you're a rookie awaiting your first assignment or a creative veteran looking for fresh new ideas, check out the gallery of 25 clever print ads we're presenting you with below. We hope it will be of use to you when you need inspiration and guidance.
Bonus! An incredibly creative and interactive ad from Motorola.