Gone are the days of cramming lots of keywords into titles, descriptions and posts, Google has wised up, and the search engine is becoming ever more clever. Now it's nearly impossible to cheat your way up the search rankings.
However that doesn't mean you should stop learning how Google works. This fantastically detailed infographic covers 200 different ranking factors that Google uses when listing websites in its search engine.It's a must read for any SEO specialist and for anyone wanting to learn how SEO works.
Not only does content matter, but social media efforts can also have an effect on how sites are ranked. With social media now becoming a massive driver of traffic, especially good content, it actually makes it easier for Google to work out what content is valuable with how many shares it has across various social media networks.