Instagram have announced an all new feature that is built right into the Instagram app - Instagram Direct.
Instagram Direct is a new messaging service that allows existing Instagram users to send photos and videos to friends.
When you send a photo or video to a friend, instead of it being like your familiar SMS or iMessaging layout, you talk about the picture or video itself - kind of like commenting on a photo or video on Facebook.
You can send a photo or video to up to 15 people, allowing everyone to join in and reply.
The interesting thing about Instagram Direct is that it is built right into the app. An icon is now placed in the top right corner of the homescreen. So you don't have to go through the hassle of downloading a new app and expecting your friends to download it too - all of your Instagram friends will already have access to it.
The update is available now on both Android and iOS.