Motorola Announce Project Ara – Smartphones You Build Yourself

Motorola have announced a new concept they’re calling Project Ara. This concept gives consumers the ability to buy different parts of a phone to then stick it all together – making their phones very customisable.

Now you be thinking that this concept is very similar to the recent concept that has exploded across the internet – Phonebloks – and it is. Motorola are working with Phonebloks to make this concept become a reality. Though Motorola say they have been working on Project Ara for over a year.

The ability to customise your phone down to what components you add is a very interesting idea, but would be very difficult to pull off in the real world. But it would be a great way for users to get the phone they need, and then change components when they want to without having to buy a whole new phone.

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