Say Hello to Yahoo’s New Logo

After changing their logo every day for the last month, Yahoo have finally unveiled their new logo as part of an ongoing redesign of their services.

The new logo isn’t a radical departure from what they had previously, but the lettering is notably thinner, and the 3D bevel effect is quite similar to Google’s. Yahoo have also kept the rotated exclamation mark for continuity. Personally, I’m not a great fan of the new lettering, but it’s certainly an improvement on the previous logo.

The Yahoo redesign comes at a similar time to many other companies adopting a more modern look: Microsoft and Motorola have both recently moved to new logos, and the upcoming iOS 7 also showcases this more modern style of flat design moving into the mainstream.

Yahoo have put together a short video to show how their logo came together:

GIF by TheVerge

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