Microsoft have just released a new Xbox One ad. Now you'd expect to see an ad full of awesome gaming and showing the console's power, but instead the ad isn't about gaming at all.
This is the first ad from Microsoft for the Xbox One and it only features the new TV functionality of the console.
Amongst the gaming community there has been the assumption that Microsoft is more focused on releasing a console that is aimed at the general consumer, not the typical gamer. This ad only pushes that assumption further.