Gamescon in germany has started and it'll be the place where we find out more news on the next gen consoles and games. Microsoft seem to be the first to announce an exclusive bundle for EU pre-orders that includes FIFA 14 for free as a digital download. But Microsoft are saying "while stocks last" so who knows how many bundles they actually have.
This is definitely a move to boost the XBOX One pre-orders and may even be a sign that the pre-order numbers are below what Microsoft were expecting.
Even though this bundle is a great deal it's still more expensive if you were to buy a PS4 and then FIFA 14 seperately.