As every year goes by it's becoming more and more important to have a web presence when you run a business. The majority of businesses are thankfully now online with their own website. Unfortunately many don't realise that it doesn't stop there. To carry out digital marketing properly people need to also optimise their website and head over to social media.
The internet has become a great way to advertise with a low budget. You can market on social media sites for free if you can build up an audience. But if you get things like SEO right, you can bring in customers for free, all you really have to pay for is the hosting of your website.